SAAED and Policybazaar.ae announce strategic partnership to expand access to insurance across digital channels
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Dubai: Policybazaar.ae has signed a strategic partnership with SAAED for Traffic Systems LLC, through Emirates Vehicles Gate (EVG) platform, to broaden access to insurance solutions across the UAE.
Through the collaboration, Policybazaar.ae will expand its distribution reach by making its insurance offerings available through EVG, alongside other government and non-government digital platforms. The partnership reflects both companies’ focus on improving accessibility, convenience and choice for customers through trusted digital channels.
The cooperation brings together EVG’s strong digital ecosystem and Policybazaar.ae’s insurance marketplace capabilities, supporting a more connected customer experience while contributing to the UAE’s continued digital transformation.Mr. Hamad Mohamed Al Shehhi, Executive Director of Corporate Services, SAAED for Traffic Systems LLC, said: “This partnership reflects our commitment to expanding the range of value-added services available to customers through digital platforms. By working with Policybazaar.ae, we aim to make access to insurance more convenient and support the UAE’s broader digital transformation objectives.”
Neeraj Gupta, Chief Executive Officer, Policybazaar.ae, said: “Insurance should be as seamless as the digital services people already use every day, not a separate errand bolted onto life. That is the problem this partnership will solve. By integrating with SAAED’s Emirates Vehicles Gate, we will connect vehicle and driver verification straight through to real-time quotation, payment and policy issuance, inside the same digital ecosystem the EVG already powers for millions of UAE customers. No redirect. No re-entry of information. No second system to navigate”
As EVG expands from a vehicle-registration platform into a broader digital gateway for the services UAE motorists rely on, insurance is set to become one of the first private-sector categories to move natively inside it, available at the exact point a vehicle enters or moves through the system rather than as an afterthought once the paperwork is done. Over time, that shift points toward a UAE where owning, registering and insuring a vehicle becomes a single continuous digital transaction rather than three separate ones, handled across three separate platforms.
Policybazaar.ae expects the EVG integration to go live in the coming weeks, at which point insurance will be available directly through the platform for the first time. The move builds on Policybazaar.ae’s ongoing investment in the UAE’s insurance market and marks the next step in its strategy to meet customers directly within the platforms and services they already use.
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